Unleash the value of Your Top-Level Domain

Discover Uses & Prioritize Activities To Achieve Your Objectives

Do you know How to maximize the Benefits of your Top-Level Domain?

How to uncover all the ways your TLD can be used?  

 Whether to apply and attain your top-level domain?

Learn the benefits of operating a Top-Level Domains at TLD Class Learn the benefits of operating a Top-Level Domains at TLD Class

Learn the benefits of operating a Top-Level Domains at TLD Class How to deliver the vision?

Determine the ROI for your TLD?

How to avoid pitfalls and costly mistakes?  

 Understand ICANN changes that could impact your TLD? 

A meticulously crafted, in-depth and dynamic program designed to guide all ideas (big or small) to their full potential

Introducing TLD Class

ICANN top-level domain application

Navigating organizational complexities on top of ICANN’s policies and procedures is overwhelming.  We get it.

Our purpose at TLD class is to ensure your organization understands the uses of a dotBrand or open TLD with a pathway to realize its value. 

Discover the uses of a dotBrand top-level domain

Taking Your Top-Level Domain to The Top

Open Top-Level Domains

Let’s take your idea to the next level!  TLD Class will thoroughly evaluate your idea, identify target audiences, devise a winning pricing strategy, assess competitors and project your financial rewards.  With a customized, comprehensive and actionable plan, you’ll be on your way to bringing  your idea to life and achieving your vision of success.

Brands Top-Level Domains

Realize the full potential of your business with your exclusive dotBrand! Say goodbye to feeling overwhelmed by the details and hello to understanding the extensive uses and value of your dotBrand.  TLD Class will uncover it’s benefits, craft a customized plan and win over your team.  Let us unlock the true potential of taking your brand to the top.

Revitalize Your TLD

Does your top-level domain need a fresh perspective?  Our team of experts is here to help – freeing up your time to focus on other important matters.  We’re not just a partner, we’re a trusted alley with the expertise to unlock the true potential of your TLD or a new approach to take it to the next level.  We’re here to propel your top-level domain to new heights of success.

What You'll receive with TLD Class

Get Access to Top-Level Domain Consultants

Your Own Personal Consultants

TLD Class provides a step-by-step benefits Framework

Step-by-Step Benefits Framework

Access a space for your entire TLD application team

Space for Your Entire Team

Planning for the next ICANN Application round

We Go Beyond ICANN Applications

Independent ICANN TLD Advice to streamline your success

Independent with a Proven Track Record

TLD Class Access Registry Tools & Templates

Tools & Templates

Here's How to Get Started

TLD Class Schedule a appointment to put your TLD at the top!
TLD Class steps to apply and launch your top-level domain

Schedule an appointment

We’ll ensure class is the right fit for your organization.

Sign-up for TLD Class
Step 2 Enroll in TLD Class

Enroll in TLD Class

We’ll onboard your team and start working closely on your top-level domain!

Discover the potential of open and brand ICANN top-level domains at TLD Class
Step 3 Develop your TLD plan in TLD Class

Develop your TLD Plan

Uncover and prioritize items that deliver the greatest value to your organization.

Submit Your ICANN Application at TLD Class
Step 4 Submit your top-level-domain application to ICANN

Submit Your Application to ICANN

Finalize and pay the Internet Corporation for Assigned Names and Numbers (ICANN) application fee.

Launch your Top-Level Domain at TLD Class
Step 5 Launch your TLD with TLD Class

Launch your Top-Level Domain

Start realizing the benefits of your TLD(s) knowing an expert team is always at hand to assist.

Why TLD Class?

 Many TLD applicants struggle to identify the value of their TLD.  That’s where our framework comes in. We have developed a comprehensive approach that helps businesses discover the range of uses for their top-level domains and prioritize the most valuable opportunities for achieving their objectives. By partnering with us, you will create a roadmap to start realizing success right away.

TLDs we individually helped to apply or operate from the last round of new gTLDs:

Why Choose Us for Your TLD Plans?

Hands-On Experience

Most consultants know about TLDs without ever having worked ON TLDs. Without hands-on registry or brand experience, it puts the success of your top-level domain at risk. We've done it and see it and can help you avoid common mistakes.


We're committed to providing objective, forthright, confidential guidance to help make your top-level domain a success, not to sell you additional services.

Solid Results

We know what it takes! With experience in the daily operations of over 30 open & dotBrand TLDs and a 100% success rate on over 50 Internet Corporation for Assigned Names and Numbers (ICANN) applications in the first round.

Your Own Personal Consultants

You will have a dedicated personal consultant to help navigate and guide your team through each and every step of TLD Class. They will help you to develop your ideas and create actionable plans, then support your team through the application process, launch and ongoing operation of your TLD.  

Your consultant will also gain a deeper understanding of your organisation to align your business strategies with your TLD priorities, maximising its value and success.

Step-by-Step Benefits Framework

Many applicants that applied in the last round did not plan adequately and many remain under-utilised.

Navigating ICANN’s policies and procedures can be overwhelming, even for those familiar with the industry.

Our blend of online tools and 1:1 engagement will guide your team through all the different aspects and complexities of applying, understanding the top benefits, developing your customised, actionable plans and immediately begin realising its value. 

Space for Your Entire Team

Engaging your relevant stakeholders is key to developing and executing plans for your TLD. Our service helps facilitate multi-functional collaboration, reducing the burden of individual TLD champions within an organisation.  

We recognise that global organisations have teams that can be dispursed nationally and internationally.  TLD Class is designed to facilitate cross-functional engagement that caters for different locations, remote working practices and time zones.  

For continuity purposes, we also appreciate that staff turnover can impact on medium-term projects.  Our approach mitigates these issues efficiently and effectively, helping newcomers to the team to learn quickly and begin contributing to the overall goals.

We Go Beyond ICANN Applications

We are passionate about making your TLD successful. 

Guiding and preparing clients through the application process is important, that’s for sure, but helping identify and creating value is our priority, right from the start. 

For open TLDs, this includes researching and evaluating ideas, identifying target audiences, devising pricing strategies and assessing competitors. 

For dotBrand TLDs, this includes understanding different uses and their value, internal buy-in, developing customizable plans and creating competitive advantage. 

Independent with a Proven Track Record

We have hands-on experience with dotBrands and open TLDs, including highly-restricted and geographic TLDs; in the last round we had a 100% success rate on over 50 applications and experience in the daily operations of over 30 open and dotBrand TLDs. Unlike most consultants, we have actually worked on TLDs!

W also draw from a great network of experts across the industry, experienced in registry services, corporate and retail registrars, internet governance and ICANN policy, intellectual property, technology and security.  

Being independent from registry and registrar service providers ensures we provide objective, forthright, confidential guidance to help make your TLD a success. 

Tools & Templates

Work smarter, not harder. 

TLD Class has been designed to streamline the practical elements of team engagement, building plans, financial modelling and completing the application process. Creating efficiencies like these provides greater time spent working with your team to explore and develop ideas, and deliver valuable results.